The Key Players in Tourism
- Overview
- My Leukerbad AG
- Leukerbad Marketing AG
Overview
My Leukerbad AG
My Leukerbad AG
With the takeover of Torrent-Bahnen AG on 1 May 2017, My Leukerbad AG commenced operations. Today, it manages five tourism companies: Torrent-Bahnen, Leukerbad Therme, Sportarena, Snowpark and Verkehrsbetriebe Leuk-Leukerbad AG. This innovative form of organisation enabled the service providers to quickly stabilise their finances and is now regarded as a model for integrated tourism in the Alpine region.
The overarching marketing concept actively involves not only the community of Leukerbad but also the destination communities of Albinen, Inden and Varen in order to create a strong and attractive Destination Leukerbad. To this end, the Leukerbad-based company employs 200 people at full operation. To ensure the best possible guest experience, we also expressly invest in the training of our employees and service providers.
Management & Operations
Urs Zurbriggen
CEO
email hidden; JavaScript is required
Jean-Pierre Rey
Head of Finance and Deputy CEO
email hidden; JavaScript is required
Martin Steiner
Head of Technical Services
email hidden; JavaScript is required
Lucia Toth
Project Manager & Assistant to the CEO
email hidden; JavaScript is required
Reto Spillmann
Head of Gastronomy
email hidden; JavaScript is required
David Caliesch
Head of Marketing & Business Development
email hidden; JavaScript is required
Jennifer Amos
Managing Director LLB
email hidden; JavaScript is required
Elisabeth Ulli
Head of HR & Guest Service Centre
email hidden; JavaScript is required
Board of Directors of My Leukerbad AG
The members of the Board of Directors are elected by the Shareholders' Meeting and are in office until the 2029 Annual General Meeting:
Chairman: Wolfgang Loretan
Vice-Chairman: Didier Grichting
Members:
- Ralph Lorenz
- Graziella Collenberg
- Philip Werlen
- Monika Holzegger
Leukerbad Marketing AG
Leukerbad Marketing AG
Leukerbad Marketing AG, which was founded in March 2025 and started operations in May, is responsible for the national and international marketing of the destination. Its tasks include
- Development and implementation of marketing campaigns
- Building and maintaining the brand identity of Leukerbad
- Utilising digital channels to attract guests
- Implementation of events and animations
Through data-driven analyses and targeted market development, Leukerbad Marketing AG ensures that the destination reaches its target groups in the best possible way and positions itself successfully in the competitive environment.
Marketing Team
Jens Grichting
Head of Destination Marketing
email hidden; JavaScript is required
Kata Loretan
Senior Marketing & Communication Manager
email hidden; JavaScript is required
Lisanne Simonis
Marketing & Communication Manager
email hidden; JavaScript is required
Margau Grichting
Product Manager
email hidden; JavaScript is required
Michelle Grichting
Event Manager
email hidden; JavaScript is required
Anka Güldenpfennig
Digital Business Manager
email hidden; JavaScript is required
Luca Zenhäusern
Trainee Mediamatician
email hidden; JavaScript is required
Noah Zengaffinen
Trainee Mediamatician
email hidden; JavaScript is required
Board of Directors of Leukerbad Marketing AG
The members of the Board of Directors are elected by the Shareholders' Meeting and are in office until the 2026 Annual General Meeting:
Chairman: Andy Varonier
Members:
- Alain Zumofen, representative of the ski school
- Alessandro Burri, representative of the Leukerbad Tourism Association
- Carine Brendel, representative of the hotel / catering industry
- Joshua Beckert, representative hotel / catering industry
- Nadine Wyss, representative of the trade
- Manfred Felder, representative destination communities
- Martina Burdeska, representative second home owners
- Stefan Wyss, representative of the hotel / catering industry
- Urs Zurbriggen, representative of My Leukerbad